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Jurgen Appelo

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  • The Pleasure and Pain of Crowdsourcing Only a few more days and our great new product (and business unit) will be crawling into its pre-alpha stage. Jeroen, me, and several great software developers at ISM have been working on it all summer, and we think (hope) you will be pleasantly surprised when you see it, when it is launched here. We still [...]
    10 months on
    Mellow Billow
  • Who Owns The Social Employee? More and more people are using social tools in every day life. Micro blogging, blogging, sharing pictures and videos – at home, at work, and in between. Private and business life is merging. Being a representative of an employer – even if you are your own – bears responsibility. Business relations are online, and connecting [...]
    11 months on
    Mellow Billow
  • The Great Content Migration It is amazing how easily I can fall into the trap of not following my own advice… I often tell people that corporate web sites are a thing of the last century. They are só 1999. In those years, when there was nothing else available but a number of crappy and expensive CMS tools, the most [...]
    11 months on
    Mellow Billow
  • Confessions Of An Enthusiast I am not a Social Media Guru or specialist. If in general there are any – I am not one of them. I read about it, talk about it, and discuss it with friends and clients; I’m a social media enthusiast. For me social media is about people – about building relationships with others that [...]
    11 months on
    Mellow Billow
  • 7-Step Cycle for Social Media Management How can you steadily improve your social media presence and involvement? What should you do to continuously improve the results delivered by your projects? How can you steadily work on your personal development? While investigating social media approaches by several social media agencies, I came across strategies that looked a lot like well-known sequences of development [...]
    11 months on
    Mellow Billow
  • Book Review: Here Comes Everybody Do not expect to find any how-to’s or step-by-step tutorials on creating and executing your social media effort(s) in Here Comes Everybody: The Power Of Organizing Without Organizations by Clay Shirky, published in 2008. To increase the chance of success of your social media effort you need to understand how communities and online groups work, [...]
    ~1 year on
    Mellow Billow
  • Short Interview with BBC Radio Just half an hour after posting last week’s Top 100 Social Media Books, I got a tweet from Jamillah Knowles from the BBC, asking me for an interview. I happily complied, and you can now download the postcast from the BBC web site. The interview is about social media books, and you can hear my contribution [...]
    ~1 year on
    Mellow Billow
  • A Stream of Social CRM #2 The world of customer relationship management is getting a big Web 2.0 makeover this year. Companies such as Helpstream, Lithium, and others are remaking the staid corporate CRM into one in which much more value is mutually exchanged with the marketplace. 18 Emerging Topics at the Intersection of Business and IT in 2009 Dion Hinchcliffe, ebizQ, August [...]
    ~1 year on
    Mellow Billow
  • How to Listen to Your Brand (Presentation) A month ago I posted a question on the StackOverflow web site about getting access to (public) user data on Facebook. Within a few days I got a personal email from a Developer Relations Manager at Facebook, who kindly pointed me to the best programming interface functions to use when using public Facebook data. Some [...]
    ~1 year on
    Mellow Billow
  • Top 100 Best Social Media Books, Ever This article contains a top 100 list of the best social media books. I have created this list using six criteria: number of Google hits (GH); number of Amazon ratings (NA); average Amazon rating (AA); number of GoodReads ratings (NG); average GoodReads rating (AG); release date (RD). Please refer to the bottom part of this article to find out how the calculations [...]
    ~1 year on
    Mellow Billow
  • Find Your Biggest Influencer: Your Customer I asked my Twitter peers recently if they know any good places to stay in Barcalona or Madrid since I’m going on vacation in a few weeks and all I have at the moment are some plane tickets. A few Twitter friends replied with some good tips. Trustworthy sources; they have been to these locations [...]
    ~1 year on
    Mellow Billow
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