
Jurgen Appelo
Hi! Welcome to my website.
As an author, speaker, and entrepreneur, I travel the world to share inspiring stories about people and organizations.

Glitches of Gods
Something nudged Julien’s lower leg.
“Well, hello there, little one.”
A sleek, dark cat with eerie blue eyes looked
up at him.
“No, you’re not getting my food.”
The cat turned around and stood there, regarding him with a penetrating stare.
“What do you want—a new owner?” Julien asked. “No, wait—you’re a cat. It’s you that owns people, right?”
There was no time to wait for the cat’s response. A piercing screech from overhead assaulted Julien’s ears, and mere moments later, less than a stone’s throw away from where he sat, the grass erupted, and a shock wave rattled the trees when a flyer crash-landed into the ground.

"All problems disappear if you just wait long enough."
The Maverick Mapmaker
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How to Cope with Uncertainty About the Future
Stop crafting strategic plans for scenarios that will never materialize. Start building adaptable platforms instead.
How to Cope with Uncertainty About the Future
Stop crafting strategic plans for scenarios that will never materialize. Start building adaptable platforms instead.
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Enough with the Playbooks and Frameworks!
Playbooks and frameworks are like lawyers. You don't need them until you've built something valuable.
Enough with the Playbooks and Frameworks!
Playbooks and frameworks are like lawyers. You don't need them until you've built something valuable.
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Stop Hiring Experienced Candidates
Stop looking for job candidates with "experience." It's the people with experience who built those awful socio-technical systems in the first place.
Stop Hiring Experienced Candidates
Stop looking for job candidates with "experience." It's the people with experience who built those awful socio-technical systems in the first place.
